Our logo for a toy collector community got ripped off

I rarely get any notices of logo ripoff’s on this site but when it’s a logo that we made for a for a local community of high-end collectibles, I think it deserves a feature somehow.

So I just have been notified that a certain Instagram account, Toy Spot Collector, has clearly been doing some ‘minor’ shifting to the original Hot Toys Philippines logo.

ToySpot aka ‘the ripper’ is also using the copied logo on the same theme and items as the original ones. Not that it wouldn’t also hurt to see the copied logo on say, a beverage one for example, but this is just a direct lifting and re-editing of a logo then using it as your own, for your own toy collectible community.

Some costumes in the @prcomiccon #hottoys #hottoyscollector #hottoyscollectors #hottoyscollection #toyrevolution #toycrewbuddies #actionfigures # #actionfigure #toyspot #toys #toygram #toylife #gamer #gamers #toycollector #figurasdeaccion #toyphotography #toy4life #toyslagram #toyartistry #toyelites #toysaremydrug #toptoyphotos #toygroup_alliance #prcomicon2015 #cosplay

A photo posted by Toyspot Collector (@toyspotcollector) on May 22, 2016 at 6:30pm PDT

The logo clearly lifted the “Toys” portion in all its form and edited in the P and T along with the exact same letter O on their copy. I also find the detail on the merging P and T quite cunning since it lifted the curved cut on the red line just below the S on the original one.

This is really not a big brand logo and just a local fan community for a specific line of collections and collectors. I just want to bring this out in the open and address it officially hence we may look like the ones who did the copying down the line – plus, the fact that stealing is just plain wrong.

Their account photo uploads look quite good actually - but the logo, the one that is emblazoned on every Instagram photo and some of their shirts, is not originally theirs and just a ripoff of the original Hot Toys Philippines.

http://hottoysph.com/forums/
https://www.facebook.com/hottoysph
https://www.facebook.com/groups/hottoysphilippines

PLDT and Smart New Logo: Delta and this is no beta.

Smart just introduced their newest logo change since 2011 which I also wrote about back then. This new one removes the iconic blue logo that has stuck since the last rebrand and makes green its primary color.

Its three sides represent the three things we value most: our Customers, our People, and our Technology. 

– Smart website’s brief explanation on the new logo emblem

This logo simply represents our journey to create a better tomorrow for the Filipino consumer. – vague explanation over at Smart’s website

I’m not really sure how this looks because while I didn’t really liked the new ‘old’ one back in the day, it has since grown on me as a modern-looking logo that seemed flexible enough to stand a couple of years and various creative applications.

Instant reaction to this was. Okay, Globe is Blue, now Smart chose to be Green. Niicee or not? I really liked the blue color of the old one. I feel like the green they used here just has no modern vibe to it and just plainly looks like a menthol candy brand - even changing the color doesn’t help the inverted Vick’s-shaped logomark.

It also seems that this isn’t just a simple brand change for Smart Communications. It appears to be a family-wide brand overhaul which also includes the changing of the ‘iconic’ PLDT logo into this:

aaand my instant reactions is:

 

I can’t even unsee the uneven thickness of the letter D in PLDT

They even had their building’s facade emblazoned with the new logo on launch.

Upon checking out PLDT’s news page, they have provided a more thorough explanation on these new brand changes.

The new logo symbolizes the powerful convergence of PLDT and Smart, combining fixed and wireless technologies to serve individual and enterprise customers.

The new PLDT and Smart logo is shaped like a triangle with the three sides representing the Company's business pillars - exceptional people, meaningful innovations, and our valuable customers.

The triangle is also the symbol for Delta, the fourth letter in the Greek alphabet, which stands for “Change”.

"Taken together, these three pillars create tremendous energy that will enable our customers to achieve their limitless potential. The triangle’s three sides support each other. Thus, an inherent strength flows harmoniously among the sides to sustain the structure," Pangilinan said.

The new logo replaces the iconic 33-year old PLDT logo which was formed through a repetition of the abstract figure of the telephone receiver to complete four sides. Smart has also changed its logo.

- PLDT on its new logos

What do you guys think about this change? Any thoughts and opinions, you know what to do! share it below!

Redesign Manila by Go Motion Productions

Redesign Manila

If you don’t like what you see, how can you make it a thing of beauty? If you can’t stand seeing the intolerable, how can you make it admirable?We believe Manila can look, feel and live better. We deserve it. Manila deserves it.#RedesignManila is a Go Motion Productions creative initiative that aims to showcase and invite Filipinos to re-imagine and revive beautiful Manila. This musical-narrative is in collaboration with Hotdog’s Dennis Garcia and Rene Garcia — geniuses of Manila’s very own beautiful sound.What’s your #RedesignManila?Video Credits:Art Directors : Paolo Joaquin, Pam Queri, Tyron Gonzales, Meg BagadionPost Creatives : Neil Mendoza, Jeremiah Garcia, Jay-Ar Villarojas, Gem Llave, Adre EstebanDOP : Anton AngelesDrone Operator : Gabo PagcaliwaganExecutive Producer : Cat SyProduction Manager : Mariea Ellaine SantosTraffic Supervisor : Maj Delos SantosProduction Assistants : Jai Payas, Gio GordevillaOn-Cam Talents : Meg Bagadion, Majo Calubay, Paolo Joaquin, Gem Llave, Tyron Gonzales, Mariea Ellaine SantosSoundtrack : “Uuwi” by Hotdog (Dennis Garcia, Rene Garcia)Creative Director, Copywriter : Ringo MendozaConcept : Paolo JoaquinDirector : Paolo Joaquin

Posted by Redesign Manila on Sunday, February 14, 2016

Noted: New Disney Channel Logo

 

The Disney Channel is changing its global logo to the one being used by Disney Germany.

We are in the middle of a Disney project right now and was notified about an impending rebrand, a simple Google search yielded the result and to confirm the global rebrand, I was just sent this final logo.

The rebrand is done by BDA Creative Munich. Description from their website notes:

After a pitch won in Summer 2013, BDA Creative Munich is happy to work as lead agency on the global rebranding of the famous Disney Channel.

Old renders had the standard letter I on the word Disney but subsequent changes and seemingly the final logo will include and bring back the famous Mickey Mouse ears. You can still see the old logo used in this promo video.

Check out this Youtube link to see the recent TV idents in action.

Seeing from the video identities, the new logo may not have a specific color scheme. It will be a flexible logo and will adapt to specific shows and existing brands which is quite similar to the applications of the old version.

I like it and prefer it over the older boxy logo. Laying it out together with Disney Junior and Disney XD now looks more consistent without sacrificing a smaller footprint for the ‘mother’ channel which is Disney Channel.

ABS-CBN New Logo: Kapamilya Semi Sans

The last time ABS-CBN changed its logo was on the year 2000. It was the biggest change since the old boxed logo where ABS was on top and CBN was at the bottom.

This 2014, ABS-CBN has launched a slightly tweaked version of its iconic logo. The 3 rings, symbolizing TV’s RGB colors and the country’s LuzViMinda regions, are now noticeably thicker. The modified Rotis font of the original lost its serif hooks on most of the new letters, the C was also changed to reflect the overall adjustments of dropping the ‘classic’ look.

The new logo was said to have been used as a secondary logo to the original and was used since October 2013. However, on January 1st, 2014, the old logo was officially retired and the new one used on the opening year theme “Masayang Muli ang Kwento Natin”.

 

The new logo can also be seen on the recently launch ABS-CBN Mobile (just all rounded) and the upcoming ABS-CBN Sports+Action channel which replaces Studio 23 starting January 18, 2014. Hopefully we can talk more about the sad demise of my once favorite station, Studio 23, on a future article.

New LBC Logo: From King to Mover

Reader Nicolo Cervantes has spotted a likely LBC rebrand coming from Tangible Singapore. This is the same company that rebranded Insular Life and UCPB.

The new logo softens the sharp corners of the old one with curved type inside a ‘guitar pick’ or shield-like container. The iconic LBC red was retained but much of the original brand is now gone including the tagalog tagline “Hari ng Padala” which was changed to “We like to move it” (no, hopefully not this one)

The rebrand aims to become more customer focused by integrating its different businesses under one LBC brand (with the exception of LBC Money Express and Business Solutions)

Both verbal & visual identities were completely overhauled to reflect the new service centric brand promise of ‘ A friend who makes your day’. The smiling global logo has 3 sides to remind staff of their 3Cs (Brand Attributes & Services Principles) & the logotype of LBC remained iconic & red while a new tagline of ‘we like to move it’ reset the tone.

A major overhaul of the company’s website, logistic vehicles and parcel packagings are also on the way. I like the pipe/tubes graphic application on the vehicle wraps but feel that the one-color application of the same on parcel boxes looks a little bit busy for my taste.

You can read the complete brand rationale on Tangible’s website: LBC Philippines - Tangible Singapore.

What do you think of this LBC rebranding? Hit on the comments.

New HBC Logo: Heart Break Curves

HBC started as Hortaleza Beauty Center in its early days and quickly became one of the dominant one-stop shop for personal care items and beauty products in the country.

They grew so big that people are confusing them with HSBC, the international bank :)

We have reinvented the hbc logo, making it softer, cleaner, younger, and more vibrant. The new logo uses a stylized “B” and “heart” to represent the brand personality of “Beauty with a Heart,” a store that is caring, approachable and knows what the customer needs. – HBC

The old logo’s shopping-man icon was really a unique, standout mark for them. It obviously look dated and too clipart-y so I don’t blame them for changing it.

While the rationale of the heart B-like shape was to mean '”Beauty with Heart” the shape looks anything but that. It looks messy and unfinished with the odd-shaped curves, specially that sharp one at the bottom. I’m just basing this visually so pardon me if I’m being too critical. The typeface is not bad but it could have been refined a little more since the “c” seems isolated from the rest and the sharp C tail also looks like it’s going to burst the belly of the B-shaped heart.

I tried creating my own version of the heart container and retained the letter script inside since it looks more feminine (which is generally their target market), it also blends well with the overall curves of the new logo.

http://www.hbc.com.ph

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Thanks to Timothy Diokno for this tip!

New JobsDB.com Logo: Artworks make it better

Remember the time when people had to scour newspaper classifieds for job openings, print a couple of resumes (don’t forget extra 2x2 pictures) and drop them personally at the company’s HR department? That was pre-internet job-hunting 101 for most of us.

Thankfully, the Internet made connecting people possible, cheaper and faster which in effect helped job-seekers find the right employers and vice-versa - with just a browser. No more xerox’d bio datas, long-distance personal applications and expensive and hassle commuting.

JobsDB.com, one of the county’s top online job hunting website with operations in 7 countries had TBWA Singapore handle the rebrand which was launched last March 2013. The new logo had a smaller “jobs” and larger “DB” containing colorful, creative imageries.

The main logo is in a typical blue-ish tint probably because blue is closest to being corporate. Various industry-related icons adorn the letters DB and the Let’s explore tagline sits on top it.

Seeing the two-tone version of the new logo however looks unfinished. The large, plumpy DB is quite distracting and dwarfs “jobs” which is what they’re providing in the first place. It doesn’t look as engaging as the full-colored version.

The different DB artworks really bring life and attitude the whole logo. The DB clipping effect is a nice touch to customize the type mark on each intended use like category, theme or country. I also like that flat illustrations were used rather than photographs because the colors just pop up more on solid tones.

The vertical “jobs” on the variations also looked nicer than the standard logo. Maybe making it a little bigger will make everything balance out along with the tagline – which in its current form looks unbalanced.

The local website still leaves much to be desired though.

What do you think about the new JobsDB.com logo? Sound off at the comments.

New Manila Water Logo: Goodbye Wave, Hello Whirlpool

Manila Water just rebranded themselves a few months ago with a new logo and look. Keeping the green-blue color, the new logo in all respects, looks obviously better than the original.

The brand mark created by BBDO Guerrero | Proximity Philippines initially reminded me of a certain water-themed resort somewhere down south, but upon checking it wasn’t even that close.

The whirlpool mark looks fine but I just wished they had created a more iconic symbol similar to Meralco’s M. It was a great opportunity for the creators to do a creative, stylized, hero logo (like an ‘MW’ mark) but what we got was a straightforward MANILA WATER in a round typeface instead

Manila Water also accompanies the logo with the tagline “Care in Every Drop”. Taglines like these aims to encapsulate the company’s mission statement in one very powerful phrase. It also provides the company an emotional connection with its customers.

You see these sort of taglines on big, faceless, conglomerate-run companies; Meralco’s “May Liwanag ang Bukas” or Maynilad’s “Dumadaloy ang Ginhawa” are just some examples. Apparently Ayala-led Manila Water wanted to differentiate itself and decided to have theirs in English. I personally think it works better in this case.

The graphics on the website look nice. It makes me wonder if by going with a hard typeface for the logo would also work. They must have settled with having a “clean” and ”friendly’ image more fitting than looking “fierce” and “stoic”.

Vehicle wrap application spotted online by reader James De Castro:

Karen S.M. Llana (instagram.com/apieceofapplepie) Note: All rights belong to respective owners

 

Reader Nix Cervantes also notes that the province of Laguna, a partner of Manila Water, uses a similar logo. He wonders “if they would apply it (or some sort of brand architecture) to their subsidiaries.“ I guess we’ll have to see the complete roll out this year. I’m a northern resident so I have to choice but to contend with Maynilad’s look.

What do you think about Manila Water’s new logo? Sound off at the comments below.

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Special thanks to James De Castro for the heads up and Nix Cervantes for the follow-up tip.

New Multiply Logo: M is for Marketplace

Multiply.com was once the Philippines' ubiquitous social media site during its heyday, but it has now rebranded itself as a local marketplace for its biggest users – The Philippines and Indonesia.

Multiply started in 2003 as a small social networking service geared for personal sharing and connection to family and friends. It didn’t click well in the US (unlike MySpace at that time) but it surprisingly got popular in Southeast Asia, including the Philippines, which accounts for the 39% of the site’s traffic. It’s got so big that even ABS-CBN invested $5 million for a multi-year ad deal.

But in the world of the World Wide Web, or at least the business of social networking sites, nothing is permanent. Just as Friendster rebranded itself as a social gaming portal and MySpace as a music and peer discovery tool, Multiply was put into a spot where its users dictated the evolution and eventual future of the site as a social marketplace.

The old logo had 5 people icons (beating MySpace by 2 heads) showing that it’s a site with lots of people and connections to be made. The old typeface already seemed to have made a brand of itself without the gradient heads but killing the ‘social sharing’ feature of the website made these ‘head connections’ a little less relevant.

The new logo introduces a new iconic stylized M which looks like a shopping banig bag. The tiled colorful weave patterns wrapping the letter M has a similar look used by our tourism campaign maybe conveying a fun, colorful and diverse - thriving marketplace.

The old typeface was also retained with subtle changes on the thickness and flow. I like the new type just because I had no problem with the original one. Besides, it was already a familiar (using it loosely) type mark locally for such a common word. Would be a waste to radically change it just for the sake of changing.

I personally liked the old Multiply before since it made selling easier thru social connections. I‘m not selling there anymore so I wouldn’t know but from the looks of early feedbacks, actual and current sellers aren’t digging the new website and ecommerce implementation.

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Addendum:

Just sharing the concept made by Plus63 Design Co. c/o Dan Matutina on his Facebook account. Their concept was centered on an X logo mark which actually makes sense for Multiply. Thanks for sharing this Dan!

Without the blue lines of course :)

 

X Marks The Shop - The marque is a combination of different visuals that represent a unique buying experience. Multiply is a treasure trove of great finds, products and items. It’s also a great place for merchants to “multiply” their earnings.

Shakey’s New Logo: Ye Olde Pizza Parlor Tries Retro

Shakey’s has been operating in the Philippines for so long that you’d mistakenly think they are a home-grown franchise. They actually started in the Sacramento California in 1954 and was known for their pizza, beer and jazz mix offerings.

Shakey’s began to expand outside the United States with the opening of a restaurant in Winnipeg, Manitoba, Canada on February 15, 1968. Expansion then went south with the opening of Mexico City restaurant on May 7, 1968. The first Japanese restaurant opened in Osaka, Japan on July 26, 1976. Expansion continued with a restaurant in Makati, Philippines in 1975.

Shakey’s branches in the Philippines at one point outnumbered even those in the USA. It’s like saying Jollibee has more branches in the USA than the Philippines. A big feat and shows that Filipinos really love eating American food ever since (even Wonder Woman came to eat here)

This new logo was adopted by Shakey’s USA first and is just presently being rolled into new Shakey’s branches in the country (saw a new branch being constructed along Shaw-Sta.Mesa route). The old Shakey’s western typeface and the red hat-like border are one of those things that you could just glance and instantly recognize. It didn’t look too-polished but the brand suited its ‘good-old’ pizza parlor feel.

The new logo removes any traces of the old one and introduces a slabby typeface that actually looks like it’s shaking. The ‘Established in 1954’ badge is somewhat an opposite from the typeface it represents below. It now actually looks like the old Popeyes Chicken logo at first glance.

The iconic red backdrop and the hat-like border was changed to a black and yellow oblong-shaped container. While dropping the tested shapes was risky, The circular shape and dark colors might also work and is also reminiscent of retro jukebox and neon stylings from the 70’s.

I also don’t think the thin strokes used throughout the logo especially the Shakey’s word works best. They could have filled up the gaps between S, K, A and E with solid white instead of leaving small seeping black lines showing what’s underneath.

Looks good but it could have been better I guess. That’s my take, what’s yours? What do you think of Shakey’s new logo?

Vgrafiks Design + Branding

Vgrafiks launched their new website early this month and it’s looking rad, responsive and (homepage) red.

I remember seeing Vgrafiks.com way before 2008 serving as Russell Vergara’s portfolio site before it grew into a full-fledge design studio together with co-founder Christian Chan, both UK-educated and experience designers.

Vgrafiks has already worked with established companies like Abenson, Maybank, Starbucks and Unilever, just to name some. If you have used Tisyu, then you’ve probably encountered their work already.

Nan Santamaria also shares that Vgrafiks serves free lunch at their Tomas Morato office and have fridays off to do whatever they like. Nice perks that will surely entice top talents and *ehem* hungry clients.

Check out some of their nice branding and typography works below.

www.vgrafiks.com

Browsing. More Immersive in the Philippines

The Department of Tourism’s campaign website which launched month’s ago is now live in beta form (no thanks to Google)

I haven’t kept tabs if this is fresh news since January but squares and colors now adorn the front page. The site looks good as the spots it’s showcasing and the content is just perfect in the mix of the colorful, sharp photos. The site is not quite finished as there are still some disabled links, but I’m pretty sure it’s a work in progress.

With everything going mobile these days, it’s nice to see the site take a responsive design approach. It scales and adapts quite nicely on my Galaxy Nexus (if you disregard the squished wordings on the images) The web-font Open Sans couldn’t have been a better choice.

I just don’t know about the long domain name. Maybe MoreFun.Ph would work as an alternative short domain?

www.itsmorefuninthephilippines.com

New MediCard Logo: Just what the doctor ordered

Chances are some of you are already eligible for emergency assistance, hospital care and other medical services if you’re presently employed with a company that provides health care benefits to its employees, one of those companies is MediCard.

MediCard has been around for the past 25 years servicing multitudes of organizations in providing a comprehensive health care program for its members. They recently got a brand facelift c/o Isabel Gatuslao, a talented graphic designer focused on branding and identity.

Here’s the “official” published statement on the new logo.

To symbolize the rebirth after 25 years of being a pioneering HMO in the Philippines, MediCard unveils a refreshed corporate logo as part of a corporate strategy that stresses the company's brand promise of giving the best healthcare available.

Within this new logo is the universal symbol of healthcare, the cross. MediCard has kept the Rx and in fact multiplied it by 4 that rotate clockwise to form a single icon to convey the message to MediCard clients that they can avail of affordable medical services round the clock through its partner doctors and medical institution. The new logo also uses typefaces that make the brand look modern and refreshing.

With the blue color, MediCard reminds people of trust, reliability and calmness. Purple hue was added to represent peace of mind and fulfillment. MediCard has brought back its tagline, Prescribed by doctors, to stress the difference of MediCard being the only HMO run and founded by doctors.

On Isabel’s website, she shares her approach in doing the MediCard identity.

“I wanted to give them a symbol to differentiate them from all the other HMOs in the Philippines who only have logotypes for their identity.”

Upon searching, I believe MediCard didn’t have a proper logo form for their old one. It was always accompanied and enclosed in a card graphic along with the swooshed RX. The script tag line “Prescribed by Doctors” below adds a soft personal touch alongside the sharp-looking Gotham type and icon symbol.

This new logo is certainly a fresh change for MediCard. I hope they could propagate the new branding (color, type and all) smoothly as possible. Their website already has the updated logo but still has remnants of the old colors and styles. Well, in fairness, large corporations have a large base to cover on this scale so maybe a web redesign would be next.

Head over to isabelgatuslao.com to read more about the MediCard project.

Selecta’s Heartbrand logo

I once saw a rant post on how Selecta ripped of Good Humor’s swirly heart logo and remembered that I, back then, thought about the very same thing. I was wondering why I was seeing Selecta logos on foreign TV and movies. Is Selecta a global brand now? but why is the name different? is it another case of logo copying? Good thing there’s a simple and logical answer to all of that.

Good Humor is an all American ice cream brand that started in the 1920’s but was sold to Thomas J. Lipton (yes the tea), which coincidentally was in charge of the US arm of Unilever in 1961. The brand was revived again by Unilever, the world’s biggest ice cream manufacturer, under a single Heartbrand logo but retaining the unique local brand names.

Selecta was a partnership between RFM Corporation and Unilever hence they were also included with the brand takeover under Wall’s (also owned by Unilever). Besides the Philippines, Tanzania also carries Selecta brand.

More Fun in the Philippines!

What can you say about the new Philippine tourism slogan “It’s more fun in the Philippines”? The Twitterverse (or Facebook-ers) certainly seems to support it when the hash tag #ItsMoreFunInThePhilippines became the top trending topic in twitter worldwide.

Tourism Secretary Ramon Jimenez said the campaign is simple and truthful and answers the simple question, “Why should I go to the Philippines?”

#1 for fun Philippines" is the slogan geared for local audiences, while the “It’s more fun in the Philippines" tag is for the international branding.

Personally, I think this is a smart move by the Department of Tourism and BBDO Guerrero / Proximity Philippines in going to social networking channels to promote the new brand since Filipinos essentially live and breath social media.

I also feel that the new slogan reflects our country as it is. It showcases everything is and should be fun in the Philippines. Just like the easily adaptable slogan, Filipinos are known to be resilient, tough and happy most of the time. So let’s hope for the best that this catches on!

Design. It’s more fun in the Philippines!

How about you? share your thoughts in the comments below.

http://itsmorefuninthephilippines.com/

Addendum:

To those saying that this was ripped off from a Switzerland ad, Can we just stop with the nitpicking and whining of it allegedly copying, stealing, plagiarizing a 60-year old magazine ad?.

Whining. Is it more fun in the Philippines?

Everything is not original people. Somehow, somewhere, everything came from some other existing form, product and idea. What matters is how we execute and make it our own as a country. Besides, the words involved are common everyday English terms themselves. It’s like saying you can’t build another touchscreen phone just because Apple patented it.

“The Secret To Creativity Is Knowing How To Hide Your Sources.” – Albert Einstein

Same goes with design. 

New Smart Logo: Colorful Pimples

SMART has just introduced their all-new logo that is far cry from the one it replaces. Gone are the diagonal lines which were part of the original logo. The new type retains the uniqueness of the letter A but now stands upright and has that organic and smooth feel to it. I can’t say I love the new typeface specially the juvenile looking S - but as with other logos, maybe it just grows on over time. They could’ve made the new logo lower-case (like the AT&T rebrand) but they didn’t and I’m wondering what it would’ve looked like if they did.

I have always been a SMART subscriber since owning a mobile phone before the turn of the century. Back then they had that memorable TV ad with a business guy smashing prices and other on-screen graphics with a baseball bat. That was the old Smart, just new in the game, crazy mad, and trailing late behind Globe on the GSM race.

The SMART of today is different. It now has its claws on almost all major aspects of communication. From landline (PLDT), mobile phones, broadband, VoIP, and enterprise solutions. It has been lording over once leader, Globe, for a number of years now and is in talks of gobbling up another major player, Sun Cellular, which I believe is still pending NTC decision already finalized.

The type used on the video looks good, looks like Nokia's Pure font with a touch of Intel’s Neo sans.

The logo change may be a part of their corporate and branding strategy come 2012 moving forward as they embrace fully the mobile age - considering that late 2010 to early 2011 was the period that smartphones outpaced PC sales for the first time, adding to that are those who are dumping their dumb phones and moving on to smartphones.

The new logo is quirky, bubbly (dots) and off-beat. It does reflect the young mobile generation that thrives on Facebook and Twitter. Its colorful dots also symbolizes the diverse services the company is into, like atoms floating in one ecosystem. It looks as if the logo had teens and young adults in mind (perhaps seen by the pimple breakout above)

Since this is a fresh and young rebranding, I really can’t judge it as it is right now because so far, all I’ve seen is the logo and the video above. But what’s up with the bouncing/stationary braille-looking dots? I can’t help but see the Smart Araneta Coliseum sign now as one big, sesame seed-laden, hamburger. Yum.

Thanks for all your tips!

New East West Bank Logo: Freshly Purple

Ever since 1DPH reader Nix Cervantes spotted and photographed the unusual East West logo on our Facebook page, it was not clear whether EastWest Bank have really ditched their old logo and already implemented to the new one since its almost nonexistent on most of their banks signage's (even their new branch being built near our street.)

Continue Reading »

New IBC 13 logo: Ice Cold Action

After TV5’s MediaQuest deal to air sports programs to Intercontinental Broadcasting Corporation (IBC 13) in a block-time agreement, IBC 13 has launched a new logo and tagline (Where the Action Is!) to complement the more active program lineup of AKTV (AksyonTV). I guess it’s over for the era of local sitcom’s like Iskul Bukol, Goin Bananas and other hit local and foreign shows of the 90’s.

Continue Reading »

New logo for ABS-CBN’s The Filipino Channel?

Just spotted this italicized The Filipino Channel (TFC) logo. Does this mean a new upcoming rebrand for TFC? (maybe because of GMA News TV?) Comparing it to the current logo which has its mother company’s logo on top, the new one eschews the ABS-CBN brand, RGB swishes and spelled out acronym all together.

The supposedly new logo, which I hope is not just a variant for the incoming Independence Day celebration this June 12, has a more appealing look with the torch icon on the right of the simplified and stylish TFC typeface. This new one has global appeal wrapped all over it.

One idea to jumpstart this new brand by ABS-CBN Global is they could start postcard printing this ‘olympic-ish’ logo along with creative photos of tourist spots in the Philippines and distribute it to Pinoy stores here and abroad. Promoting TFC and at the same time the Philippine tourism. Just my two cents.

What do you think of this version of ABS-CBN’s The Filipino Channel logo?