New logo for ABS-CBN’s The Filipino Channel?

Posted: Saturday, June 11, 2011

Just spotted this italicized The Filipino Channel (TFC) logo. Does this mean a new upcoming rebrand for TFC? (maybe because of GMA News TV?) Comparing it to the current logo which has its mother company’s logo on top, the new one eschews the ABS-CBN brand, RGB swishes and spelled out acronym all together.

The supposedly new logo, which I hope is not just a variant for the incoming Independence Day celebration this June 12, has a more appealing look with the torch icon on the right of the simplified and stylish TFC typeface. This new one has global appeal wrapped all over it.

One idea to jumpstart this new brand by ABS-CBN Global is they could start postcard printing this ‘olympic-ish’ logo along with creative photos of tourist spots in the Philippines and distribute it to Pinoy stores here and abroad. Promoting TFC and at the same time the Philippine tourism. Just my two cents.

What do you think of this version of ABS-CBN’s The Filipino Channel logo?

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