2010 Election coverage by ABS-CBN 2 and GMA 7: Dark versus Light

Posted: Thursday, September 24, 2009


These are the (official?) logos of the two leading television stations in the Philippines, ABS-CBN and GMA, for the country’s 2010 Elections.

ABS-CBN is continuing their campaign “Boto Mo iPatrol Mo” for their Halalan 2010 while GMA 7’s Eleksyon 2010 coverage recently held the Eleksyon 2010 Run at the Bonifacio Global City, Taguig.

10262009 I can’t help but comment on ABS-CBN’s election logo. Among other colors they could have used like sky blue, red, or yellow, they instead went with a black background for an election logo. Why? Should we mourn for our country next year? (we should, that is if Erap wins)

I have seen the BMPM logo on a white background and it doesn’t look nice. The step-repeat aka "paparazzi wall” didn’t come out right on TV as well.

I was expecting the logo to convey hope, patriotism, a new start, just like their tagline, but all I see is a hip, cool, rock and roll looking logo (If you can still call it a logo with 3 different lines of texts)

absgma Both logos have the same elements from the Philippine flag, but GMA 7’s logo is cleaner, lighter and more modern looking. It invokes a sense of professionalism without losing the personal touch. I like the type they chose for “2010”. It gave the logo a humanity feel into it.

I prefer watching ABS-CBN than GMA 7. I also prefer ABS-CBN’s corporate logo over GMA 7’s cutesy rainbow heart logo. What I don’t like is their fondness of grungy dark designs akin to Bandila, Kalye, XXX and almost all of their news and public affairs program. This is fine for serials but for newscasts? Take a cue from CNN, BBC, even Al Jazeera.

Can we now move on and move out of the grunge look?

blog comments powered by Disqus