I’m proud to share the logo I and the group I’m working for did for Disney’s new upcoming animated show for 2012, Doc McStuffins. It took A LOT of iterations and concepts before this final logo and we’re glad at the overall outcome.
Dottie “Doc” McStuffins, is a 6 year old who communicates with and heals stuffed animals and toys out of her backyard clinic. The series will highlight the importance of taking care of oneself and others, while showcasing the hallmarks of great Disney storytelling – fantasy and wish fulfillment.
"Doc McStuffins" is a production of the Dublin, Ireland-based Academy Award-nominated animation studio Brown Bag Films in association with Disney Channel.
I had to do the entire typeface alphabet for this and made it to a usable font file. I then translated this logo to at least 25 different languages for different markets. What a “fun” thing to do on a weekend eh? :) You might not see a lot of detail but upon closer inspection, there was a lot of texturing involved like cloth fabric and fur so it was quite challenging to repeat this over 25 times, but I got it worked out.
I’ll try to ask permission before posting the other concepts we had and will share them here in an update to this post if possible. I actually had to wait for the show to officially launch so as not to preempt anything.