Can you guess the company name behind these logos?
Sometimes a symbol becomes so recognizable that it can be used without the wordmark. There are times that even the company name is the logo itself. Here are some examples of nice logos from famous Philippine companies.
Stumped at the orange sphere logo? See the company that owns it after the jump.
Logomark - uses the combination of iconic and type treatments.
example: Meralco, ABS-CBN, Cebu Pacific
Wordmark - uses the company name with custom typefaces.
example: SM, 2GO, Nokia, Sony
Iconic - uses symbols and abstract shapes as a stand-alone brand icon.
example: Nike (swoosh), Apple (apple)